2019年,中国游戏对外贸易依然呈增长态势,产业链也日趋成熟。本报告从全球游戏产业语境出发,基于对2019年中国游戏文化国际贸易现状的深入分析,指出了当前中国游戏出口面临的主要问题,并提出其根本原因在于中国与海外市场在游戏素养方面存在的差异。最后,本报告从游戏学术研究、产品创新以及国际合作等方面提出了可行性建议。
<<The year of 2019 has witnessed a steady increase on Chinese game revenue in overseas market,during which the industrial chain of Chinese game overseas trade,owing to the collective efforts from publishers and distributors,has been constructed much more maturely. This report,based on the context of global game industry,provides a panoramic analysis on Chinese overseas trade of video game culture,pointing out major challenges in current Chinese game industry,and finally providing effective suggestions in the fields of academic research,production innovation and international cooperation.
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