本文收集2008~2018年中国图书出版物和版权的进出口数据,进行定性和定量分析,发现中国图书进出口贸易和图书版权对外贸易发展趋势良好,增量可观但增速放缓;版权引进与输出分化明显;电子出版物引进输出比率逐年下降,未来发展潜力巨大;“一带一路”建设有力地推动了图书版权对外贸易的发展;行业龙头企业成绩突出;国际展会是图书版权对外贸易的重要渠道。在发展中也存在一定的困境和挑战,包括出口图书海外市场影响力亟须提升、图书版权贸易人才缺乏、数字化和文化投资的新挑战等。建议着力推动数字化传播,构建版权对外贸易数字化平台,建立长效和综合考核机制,拓展各国出版合作的区域覆盖面。
<<This report collects import and export data of Chinese book publications and copyrights from 2008 to 2018,conducts qualitative and quantitative analysis,and finds that the development trend of Chinese book and copyright trade grows steadily,with considerable increment but slow speed. Copyright import differs greatly with copyright export. The ratio of import to the export of electronic publications is decreasing year by year,which shows great future potential. The “Belt and Road” construction has effectively promoted the development of copyright trade. Outstanding achievements have been made by leading enterprises in the industry. International exhibitions have broadened the trade channels. There are also certain difficulties and challenges in the development,including the urgent need to increase the influence of the overseas market for exported books,the lack of talents for book copyright trade,and new challenges in digitalization and cultural investment. It is suggested that efforts should be made to promote digital communication,build a digital platform for copyright trade,establish long-term and comprehensive assessment mechanisms,and expand the regional coverage of publishing cooperation in various countries.
<<Keywords: | Copyright TradeBook TradeDigitilization |