Facing the increasingly severe international environment and world economic situation，the growth of China’s foreign cultural trade will continue to be stable in 2019，the structure of cultural trade commodities will be gradually optimized，the quality of cultural services and international competitiveness will continue to improve，which is better for Chinese culture to going abroad in the future and providing an important foundation for sustainable development of international cultural trade. But at the same time，China’s cultural trade still suffers from unbalanced development of import and export structure，region and country，insufficient integration with digital technology and insufficient risk response capabilities. To this end，this article proposes corresponding countermeasures and suggestions for the high-quality development of China’s foreign cultural trade from the aspects of trade structure optimization，digital trade development，risk response capability enhancement，and market vitality enhancement.