By analyzing the current international and domestic situations，this report proposed that technological innovation would become the main theme of China’s future，emphasizing that innovation was also the core competitiveness of pharmaceutical enterprises. For pharmaceutical enterprises，it is crucial to grasp the development direction and characteristics of the pharmaceutical industry，match market needs，focus on their own advantages，and ensure the strength and continuity of R&D investment. Innovation is the number one driving force for high-quality development，especially for the pharmaceutical industry. Innovation should be the main theme of the development of enterprises. This report described specific innovative ideas and practices in five aspects，namely management innovation，R&D innovation，marketing innovation，production innovation，and investment innovation.