The network audio platform Himalayan has obvious advantages among similar competitors. Throughout its development process，we can find its development strategies in content construction，brand communication，and terminal hardware layout. In terms of content construction，Himalayan has built a “moat” of abundant content through the overall layout of UGC，PUGC，and PGC；In terms of brand communication，Himalayan accesses distribution ports on video content platforms and graphic information distribution platforms through cross-platform content linkage，establishes connections with users through various activities of “online + offline”，and spread brand value through the title TV Variety shows. In terms of terminal hardware layout，Himalayan has established a full-scene content distribution terminal system by cooperating with terminals such as automobiles and smart homes and independently developing smart speakers.