Taking the “Heart signal”，the first popular romantic network variety in China，as an example，this paper analyzes the market，guests，production，execution and commercial value，and points out that the program has not only gained high traffic，but also gained high reputation at the same time. It also leads to new thinking about love and social interaction. At the same time，respond to the call of the State Administration of Radio，Film and Television to make plain people become the real protagonists. In the production layer，the audience can have a TV-like experience while watching variety shows from the aspects of content design，production technology and values. At the implementation level，each part of the program group cooperated with each other to achieve a perfect landing from the design to the final presentation. Finally，in terms of commercial value，the program’s sponsors and brand placement have achieved good results.