经过几年的快速发展,网络音频行业在2018年总体发展态势良好,不仅用户数量的增长速度明显高于其他形态的内容产品,而且商业模式逐渐成熟,变现渠道更加多元。中央及省级电台的移动客户端不断增多,网络音频平台的头部平台和主要内容形态也开始显现;产品内容呈现多元化、IP化、全场景化的特点,有声阅读成为继知识付费之后又一快速发展领域;而随着直播技术的发展,网络音频直播逐渐成为网络音频平台重要的赢利来源,声音社交也开始吸引更多的年轻用户。
<<After several years of rapid development,the trend of the network audio industry in 2018 is well. Not only is the number of users growing faster than other forms of content products,but the business model becomes mature and the channels for monetization are more diversified. Mobile clients of central and provincial radio stations are increasing with the appearance of head platforms and main forms of content in network audio industry. Content products feature diversification,IP and use in all scenarios,which promote audio reading becomes another field of rapid development after the payment of knowledge. With the development of live-broadcasting technology,audio broadcast has gradually become an important source of profit for online audio platforms. Sound in the social space has also begun to attract more young users.
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