2018年的网络电影市场发展稳中求进。从作品本身的创作和内容品质,到视频平台的分账模式、宣发渠道,再到政策的扶持与规范,网络电影市场逐渐走向精耕细作的发展道路。本报告从内容、市场、政策等几个方面对2018年网络电影市场的表现进行盘点与解读,为未来网络电影的发展提供参考和借鉴。
<<In 2018,the network film market has got steady progress. From the creation and content quality of the works themselves,to the split model and distribution channels,and then to the support as well as standardization of policies,the network film industry gradually adopts the development pattern of intensive cultivation. This report makes an inventory and interpretation of the performance of the online film market in 2018 from the aspects of content,market and policy,in order to look back on this unforgettable year and provide reference for the development of network film in the future.
<<Keywords: | Film IndustryFilm MarketNetwork Film |