2018年,网络综艺精品化、主流化趋势日益凸显,上线数量稳步增长,类型题材更丰富、垂直细分更明显,“爆款”播放量突破50亿次。从网络综艺行业格局来看,总体比较稳定,仍是腾讯视频、爱奇艺、优酷、芒果TV“四分天下”,各个平台特色鲜明,行业生态良性发展。从内容创作来看,随着政策愈加规范,网络综艺在创新内容、丰富题材的同时更加注重节目的“内涵”和“营养”,展现对时代和社会的思考。未来,随着技术的革新和行业的发展,网络综艺将越来越多地引入新技术、开发新形式、延伸产业链,进一步提升整体水准和价值格调,走上良性健康发展之路。
<<In 2018,the trend of refined and mainstream network variety has become increasingly prominent. The number of online launches has steadily increased,the types of themes are more abundant and the vertical subdivision is more obvious. The playback amount of phenomenon-level online variety shows has exceeded 5 billion times. The overall pattern of the online variety industry is relatively stable. Tencent video,iQIYI,Youku and Mango TV occupy the market together. Each platform has distinct features and the industry is developing in a sound ecological way. From the perspective of content creation,with more and more standardized policies,network variety should pay more attention to the “connotation” and “nutrition” of programs as well as the reflection of society while innovating content and enriching themes. In the future,with the innovation of technology and the development of the industry,network variety will introduce more new technologies,develop new forms and extend the industrial chain to further improve the overall level and value style of the industry.
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