2018年是中国网络剧行业重要转型的一年。国家政策的正确引导、未达标网络剧的下架以及资本环境的外冷内热构成了网络剧行业环境。通过对2018年播出网络剧的整体调查和比较分析,我们可以得出以下结论:网络剧总体数量有所增加,现象级作品呈减少态势,受众主体意识开始增强,网络播放平台呈现两极分化的态势。在题材方面,玄幻题材和校园题材热度不减,2017年大热的悬疑冒险题材鲜有佳作。从创作方面来看,传统影视剧导演的加盟,以及对关照用户习惯的竖屏模式的探索,都为网络剧行业的良性运转提供了强有力的支持。但在动态的互联网行业中,网络剧必将迎来新技术和创新的双重挑战。因此,分析与反思2018年网络剧行业的成绩和问题,将为网络剧行业的发展和腾飞提供巨大的助力。
<<2018 is an important year for the transformation of China’s network drama industry. The correct guidance of national policies,the withdrawal of substandard network dramas and the external cooling and internal heat of capital environment constitute the environment of network drama industry. Based on the overall survey and comparative analysis of online dramas broadcast in 2018,we can draw the following conclusions:the overall number of network dramas has increased,phenomenon-level works has decreased,audience awareness has begun to strengthen and the network broadcasting platform has shown a trend of polarization. In terms of themes,the fantasy theme and the campus theme are still popular. There are few masterpieces of suspense-adventurous theme this year comparing with 2017. From the perspective of creation,the joining of traditional film and television drama directors and the exploration of the vertical screen mode that cares about users’ habits have provided strong support for the healthy operation of the online drama industry. But in the dynamic Internet industry,online dramas will inevitably meet the dual challenges of new technologies and innovations. Therefore,analyzing and reflecting on the achievements and problems of the online drama industry in 2018 will provide a huge boost for the development and take-off of the online drama industry.
<<Keywords: | SeriesNetwork DramaIP Adaptations |