The volume of imported wine in China has been increasing continuously while the source countries of imported wine are becoming more and more diversified since 2006. France，Chile，Australia and Spain are among the top importers of wine. Wines from different countries have certain substitutability in the Chinese market. Since 2014 the average price of imported wine in China has been declining in varying degrees which is due to on the one hand the influence of China’s tariff policy，on the other hand，Chinese consumers’ choice is more rational. The top ten regions of wine import consumption are southeast coastal areas：Guangdong，Shanghai，Zhejiang，Fujian，Beijing，Tianjin，Jiangsu，Shandong，Liaoning as well as Sichuan Province in central China. Chinese consumers of different ages have different preferences for the country of origin of wine and the analogy of wine.