The science popularization resources is abundant in Haidian District，Beijing. The work of science popularization focuses on serving the overall circumstances of the center and closely following the construction of the National Science and Technology Innovation Center. The activities of science popularization are distinctive，which is showing the diversification and high quality of science popularization products. On the one hand，the ‘National Science Popularization Day’ home activities，‘National Science and Technology Week’ activities，‘Spring of Science Popularization’ activities and ‘Summer of Science Popularization’ activities should be fully utilized，on the other hand，various kinds of science popularization activities towards various groups should be carry out as well. Combining hot spots and market demands，Haidian District’s superiority of science popularization endowment could be brought into full play. Through the investigation and case study，this report provides relevant development suggestions in terms of the connotation development，performance evaluation of science popularization activities and brand service. Which provides help for Haidian Science Popularization development to be integrated into Beijing-Tianjin-Hebei region，in terms of construction of national science and technology innovation center，establishment of Haidian science popularization brand，and creation of national example.