The popularization of science in Beijing has progressed from the popularization of scientific knowledge in the traditional sense to the stage of “big popularization of science”，including the popularization of science，the dissemination of science and technology，and the construction of scientific quality. At this stage，the spread of science and technology and science in order to realize from the local to the transition of the organic combination of localization and regionalization，internationalization，must strengthen scientific brand cultivation，and the “Beijing” much starker choices-and graver consequences-in “popularization of science and technology development planning，also for Beijing science development in the next five years to make the system planning and forward-looking layout，put forward “foster more than five science brand activities with national or international influence”. In view of this，this report takes Beijing popular science brands as the research object，summarizes the current situation and problems of existing brand activities in Beijing，and tries to propose targeted brand cultivation strategies based on the successful experience of Edinburgh international science festival.