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本报告基于北京科普新媒体发展基础，描述了北京“大科普”新媒体新业态的发展背景与意义，总结了科普新媒体在新业态下的新特征，分析了新业态下的科普传播变化与差异，指出目前科普工作中的优势与不足，从科普传播融合形式、科普人才资源配置、科普理念更新、科普工作机制等多个角度给出对策和建议，助力北京科普工作的开展。
<<Based on the development of new media for science popularization in Beijing，this report analyzes the changes and differences in the dissemination of science popularization under the new form，points out the advantages and disadvantages in the current work of science popularization. The countermeasures and Suggestions are given from the following aspects：the fusion of popular science communication forms，the allocation of science popularization resources，the updating of science popularization concept，and the mechanism of science popularization work，so as to promote the science popularization of Beijing.
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