In 2019，the media field presented a new ecological environment. Capital withdrawal，advertising decline，the film and television market presents a cold winter situation，but compared with the film and TV series，the innovation and development trend of television variety show is good，the various categories began to emerge. TV variety shows a trend of multipolarization，the original road of program mode is stable and far away. Creators constantly discover and explore the blue sea of spreading content，excavate the subject matter of all kinds of themes and fields，and develop diverse and differentiated program categories. The production of the program constantly enhances the viewing of social reality and the aesthetic guidance of the audience. This paper will combine the data to systematically comb and summarize the TV variety show from the aspects of creative landscape，innovative characteristics and prospective trend.