本报告以2019年中国电影市场为考察对象,综合市场分析、产业观察和艺术评论的视角,从市场波动下的重要作品、主旋律创作、内地与香港电影产业互动、文艺片的市场表现以及中国电影海外传播五个方面,剖析2019年度中国电影重要舆情。同时从风险控制的角度,总结2019年中国电影市场存在的流量明星失效等风险点,解读政策空间,同时分析2020年初疫情给市场带来的供需变化、互联网资本与传统电影资本的冲突以及对观众欣赏习惯的冲击,以期为业界提供有益的参考。
<<This report,based on the the 2019 Chinese film market,from the prospective of the market analysis,the industry observation and the art criticism,analyzes the 2019 Chinese film important public opinion in five aspects:the important films,the theme movies,the integration of Hong Kong film industry and mainland industry,the market performance of art films and the distribution overseas of Chinese films. Meantime,from the perspective of risk control,this report summarizes the risk points of 2019 Chinese film market such as the failure of Internet traffic star,interprets film policies,and analyzes the market structure changes,like the change of supply and demand,the conflict between the traditional capital and internet capital,and the change of cinema-goers’ appreciation habit,through which we hope to provide some beneficial reference for the industry.
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