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    影视产业供给侧改革与高质量发展的主基调——2019年中国影视产业发展报告

    摘要

    2019年,中国影视产业经历了复杂的变化。资本市场的动荡、管理方式的改变、影视娱乐行业的整顿、社会效益诉求的强化、互联网持续分流观众等问题,使整个行业面临转型的拐点。但影视行业并非毫无亮点。类型化电影逐渐成熟,制作技术和市场效益取得巨大突破;优质电视剧实现收视与口碑的双丰收,电视剧行业集中度有望提升。相比之下,电视综艺仍由综N代把持头部阵营,呈现观众审美疲劳、节目创新乏力等特点。总体而言,2019年的影视产业从“野蛮生长”的状态回归了理性发展。建设影视工业化体系、规范市场主体的行为、强调版权维护的法律环境、优质内容的创作等有益探索为影视行业的全面发展、转型和升级提供了良好的内、外部环境。

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    Abstract

    In 2019,China’s film and television industry has experienced complex changes. The turbulence of capital market,the change of management mode,the rectification of film and television entertainment industry,the strengthening of social benefit appeal,and the continuous diversion of audience by the Internet make the whole industry face the turning point of transformation. But the film and television industry is not without bright spots. Types of films gradually mature,production technology and market benefits have made great breakthroughs;high-quality TV series to achieve a double harvest of viewing and word of mouth,TV series industry concentration is expected to improve. By contrast,TV variety is still dominated by the head camp of the comprehensive N generation,showing the characteristics of audience aesthetic fatigue,program innovation fatigue and so on. Overall,the film and television industry in 2019 returned to rational development from the state of “savage growth”. The construction of film and television industrialization system,standardizing the behavior of the main body of the market,emphasizing the legal environment of copyright maintenance,and creating high-quality content provide a good internal and external environment for the overall development,transformation and upgrading of the film and television industry.

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    作者简介
    陈鹏:陈鹏,博士,南开大学新闻传播学院副院长、传播学系主任,硕士研究生导师,中国高校影视学会影视产业与管理专业委员会副秘书长,研究方向为影视传播、新媒体产业。
    刘彦辰:刘彦辰,南开大学传播学系硕士研究生,研究方向为新媒体传播。
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