2019年,中国经济运行保持在合理区间,经济结构不断优化,旅游保险稳步前进。与此同时,文旅融合与全域旅游战略助推旅游保险发展。整体上,2019年我国旅游保险行业稳步前进,发展势头良好。本文在总结2019年政府、企业、旅游者三类旅游保险主体的发展情况和特征的基础上,剖析了2019年影响我国旅游保险发展的主要因素,并基于此对我国2020年旅游保险的发展趋势进行了预测,旅游保险产品进一步创新、旅游外交助推国际旅游保险合作稳步推进、数字科技助推旅游保险转型升级、游客投保意识在新冠肺炎疫情暴发后有望增强,最后提出了有关旅游保险未来发展建议与对策。
<<China’s economic operation has remained within a reasonable range,the economic structure has been continuously optimized,and travel insurance has progressed steadily in 2019. At the same time,the integration of cultural tourism and the global tourism strategy has promoted the development of tourism insurance. On the whole,China’s travel insurance industry is advancing steadily with a good momentum of development in 2019. Based on the summary of the development status and characteristics of the three types of tourism insurance themes for the government,enterprises and tourists in 2019,This paper analyzes the main influencing factors of Chinese travel insurance development in 2019,And in the basis predicts the development trend of Chinese travel insurance in 2019:travel insurance products continue to innovate,international travel insurance cooperation continue to promote steadily under tourism diplomacy,and digital technology promote the transformation and upgrading of travel insurance,tourists’ insurance awareness is expected to increase further after the outbreak. Finally,five suggestions and countermeasures about the development of travel insurance are put forward.
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