With the rapid development of the digital copyright industry，the problem of digital copyright piracy has become increasingly serious. The technology represented by the blockchain is gradually affecting the digital copyright industry system. Blockchain technology has the characteristics of decentralization，data can not be tampered with，and detrusted. The blockchain’s time stamp and the root value of the hash tree can help solve the problem of difficulty in confirming the rights of works and defending rights in the network environment. The irreversible hash assignment of each transaction data can effectively solve the trust problem of copyright owners and users of works. Smart contracts on the blockchain help solve the distribution problem in digital rights transactions. However，due to its technical characteristics，blockchain technology cannot guarantee the credibility of the data before the blockchain，nor can it make a judgment of substantial infringement. Blockchain technology is both an opportunity and a challenge to the copyright industry，and there is a lot of room for development of digital copyright transactions based on the blockchain. Shenzhen should actively support the application of blockchain technology in the digital copyright industry，pay close attention to technological changes，and promote the better development of the digital copyright industry.