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作为新兴的融合产业，中医药健康旅游发展如火如荼。本报告旨在从消费者人口统计特征的视角对中医药健康旅游目的地的总体发展状况进行评估。通过文献研究和专家咨询等方法自拟调查问卷，面向消费者，调查了中医药健康旅游示范区的总体发展状况，系统分析了不同性别、年龄、收入、职位以及学历的人群对中医药健康旅游目的地的选择偏好，并提出了针对性的对策和建议，以期为中医药健康旅游目的地的建设和管理提供参考。
<<As an integrated emerging industry，Traditional Chinese Medicine（TCM）health tourism is in full swing. The purpose of this report is to evaluate the overall development of TCM health tourism destinations from the perspective of consumer demographic characteristics. Through literature research and questionnaire surveys，the overall development status of the TCM Health Tourism demonstration zone，the preferences of people of different genders，ages，incomes，positions and educational backgrounds in choosing TCM health tourism destinations were systematically analyzed，and targeted countermeasures and suggestions are proposed，in order to provide reference for the construction and management of TCM health tourism destinations.
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