Traditional Chinese Medicine（TCM）is the treasure of Chinese excellent traditional culture and the important carrier of Chinese external communication. For a long time，the international communication of traditional Chinese medicine has focused on the status quo analysis and countermeasure supply，and there is relatively insufficient empirical research on overseas communication. Through the analysis of Google Trends and Factiva database，the spread of traditional Chinese medicine overseas is relatively stable，and Chinese medicine has received great attention during the CONVID-19. In view of the current situation and problems of overseas communication of traditional Chinese medicine，we believe that the international communication of traditional Chinese medicine should reflect the national strategy，focus on agenda setting，integrate channel platforms and do well in audience segmentation. Only in this way can we improve the effect of traditional Chinese medicine，promote excellent cultural communication，and improve China’s national image.