As nationwide fitness campaigns gain momentum，public awareness of sports has been increasing，and sports venues，as a platform for mass sport activities，are presented with development opportunities. Increasing attention has been paid to proper and efficient venue operation. This paper aims to study venue operators，taking Guangzhou Pearl River Sports & Culture Development Co.，Ltd. as the case and analyzing its current competitive edge and development trends from six dimensions：profitability，marketing，leverage，operation，safety and growth potential. On the whole，the company performs well in terms of the six dimensions，and enjoys certain market competitive edge. Finally，suggestions are put forward on improving the competitive edge of venue operators from the perspectives of the above six dimensions，human capital and branding strategies.