中国体育产业正处于蓬勃发展时期,体育场馆相关企业成为体育产业发展的重要载体。体育场馆建设类企业发展迅速,但也面临诸多问题与挑战。本文以盈利能力、市场能力、杠杆能力、营运能力、安全能力和成长能力为企业竞争力评价指标,以体育场馆建设类企业为研究对象,选取北京约顿气膜建筑技术股份有限公司作为案例,基于该公司2016~2018年的财务数据和营运资料,分析其竞争力现状和发展趋势。整体上,约顿公司以上六个能力表现良好,公司发展稳中有进。同时,本文从六个能力以及人才资本、品牌战略方面分别为体育场馆建设类企业提高竞争力的路径提出建议。
<<China’s sport industry is booming,and venue-related enterprises have become an important pillar for its growth. Venue developers are growing rapidly,but they also face many problems and challenges. Taking profitability,marketing,leverage,operation,safety and growth potential as Enterprise Competitive Edge Indicators,this paper intends to study venue developers and takes METASPACE as the case. Based on the company’s financial statistics and operating information,the author analyzes its current competitive edge and development trends. Overall,METASPACE has performed well in terms of the above six indicators,and it has made steady progress. Finally,this paper puts forward suggestions on improving the competitive edge of venue developers from the perspectives of the six indicators,human capital and branding strategies.
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