本文较为系统地梳理了体育场馆服务综合体有关内容,认为体育场馆服务综合体的主要特征是空间规模大、以体育项目为主、业态丰富多元、业态融合高效,并指出体育场馆服务综合体的项目布局主要包括体育健身、体育培训、体育赛事、体育用品销售和其他配套项目。在此基础上,介绍了体育场馆服务综合体的三种主要商业模式——商业中心内嵌型体育服务综合体、体育中心型体育服务综合体、全民健身复合型体育服务综合体,为体育场馆经营能力的提高与可持续发展提供理论借鉴和实践指导。
<<This paper systematically reviews related contents of sports complexes and holds that sports complexes are featured by large space,being sport-oriented,diverse business forms,and efficient integration of business forms. It also points out that sports complex services mainly include physical fitness,sports training,sports events,sports products marketing and other supporting projects. The author goes on to introduce three main business models of sport complexes:complexes embedded in business centers;sports center complexes;integrated complexes for nationwide fitness programs,with a view to providing theoretical reference and practical guidance for improving the operating capacity and sustainability of sports venues.
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