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谢伏瞻
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2015~2019年汽车类皮书研创的专业化与行业价值分析

摘要

汽车类皮书作为汽车行业的智库报告,运用实证研究的分析方法,采集行业发展的基本数据,对汽车行业各领域的发展起到了积极的推动作用。报告对自2006年出版第1种汽车类皮书至今,共计22种81部汽车类皮书的数据进行统计分析。统计结果表明,汽车类皮书呈现出版系列总量、品种数、报告总量等逐年递增,但研创质量、规范性参差不齐的特点,综合评价相对于其他类别皮书排名较靠后,内容的专业性、实证性方面也有待提高。通过词频以及知识图谱分析发现,近年来汽车类皮书关注的热点主要集中在新能源汽车的动力源以及汽车的智能化领域。最后,报告对汽车类皮书的行业价值进行了阐述——汽车类皮书是汽车行业发展轨迹的记录仪、推动汽车行业发展的智力源,并提出了按照细分产业方向确定皮书的核心内容与定位,通过数据资源共享、成果有效整合形成协同效应,关注产业发展前沿和热点、不断扩大社会与国际影响力的对策建议。报告旨在为更多行业加入皮书研创、推出本行业更具价值的智库成果提供借鉴和方向性指导。

Abstract

As a think tank report of automobile industry,automobile yearbooks collect the basic data of the development of automobile industry by using the empirical analysis method,which plays a positive role in promoting the development of automobile industry. This report makes a statistical analysis of the data of the first titles of automobile Pishu published since 2006,including 22 titles and 81 automobile yearbooks. Statistics show that the total number of series,varieties and reports of automobile Pishu are increasing year by year,but the quality and standardization show uneven. Comprehensive evaluation ranks lower than other types of Pishus,the content of the professional and empirical aspects also need to be improved. Based on the analysis of word frequency and knowledge atlas,the focus of automotive Pishu are mainly on the power source of new energy vehicles and the intelligent field of vehicles in recent years. Finally,this report expounds the industry value of the automobile books,which are the recorder of the development track and the intellectual source of the automobile industry. The report also puts forward that the core content and orientation of the yearbooks should be determined according to the direction of the subdivided industries,and the synergy effect should be formed through the sharing of data resources and the effective integration. In the future,the automobile yearbooks should pay attention to the frontier and hot spot of industry development and expand the social and international influence. This report provides reference and direction for more industries to join in the research of the industry Pishu,and to launch more valuable think tanks output of the industry.

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作者简介
张艳丽:张艳丽,北华航天工业学院讲师,社会科学文献出版社皮书研究院特约研究员,研究方向为人力资本与战略人力资源管理。
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