Digital technology has promoted the development of insurance industry in many aspects，and improved the welfare status in the insurance market. However，digital technology has also brought many negative effects to insurance consumers. This report first analyzes the combination of digital technology and insurance and how digital technology enables insurance，then analyzes the risks of digital technology to insurance consumers，and finally discusses how to improve insurance regulation to protect consumers’ rights without harming innovation. In consideration of China’s efforts in enacting a “data security law”，this report analyzes the consumer data and privacy protection legislation in the EU（overall legislative model）and the US（sector legislative model），and puts forward some recommendations.