The competition in the contemporary world market relies on cutting-edge technology to condense into products (services), and ultimately reflects the high value of the brand in the market. From a macro perspective, the development of a brand economy in a region (country) must rely on the institutional environment where the whole society attaches great importance to independent intellectual property rights. In reality, this development process is the result of various joint efforts such as the strategic advancement of the enterprise and the cultural and legal construction of the entire society. Its core motivation is adequate, in place and highly convenient intellectual property services. Therefore, the brand is both the logical starting point and the final destination of independent intellectual property rights. <<