In the era of consumer brands, what is the key to determining the competitiveness of a company's market? It must be to cultivate a highly recognizable private brand and have the ability to make it a well-known brand. Then, if domestic enterprises want to break through in the fiercely competitive international market, they must be stricter on themselves. The author believes that implementing a brand strategy, creating an enterprise's own brand, and further building brand awareness can enable an enterprise to occupy an active position in the market and survive and develop. <<