According to the discontinuous development law of the "technology-value" paradigm of the social value system, in the process of replacing the industrial social value system by the digital social value system, the iterative development of the "technology-value" paradigm will inevitably lead to the reconstruction of value logic within the social scope, and from the micro perspective of the advertising company, it is reflected in the value reconstruction of the business model. This article explains the internal logic of the "technology-value" paradigm in the digital age, analyzes the possible paradigms of the advertising company's business model under its leadership, and analyzes the value creation mechanism and competition mechanism of its ideal paradigm. And further analyze the feasibility path from the traditional advertising company business model to the digital era advertising company business model innovation and reconstruction. <<