In the field of sociology, value theory has a long history, the theoretical system is huge and complex, and the disciplines involved are also very wide. The problem of business model innovation discussed in this article is the phenomenon and conceptual system within the theoretical category of economics and management. Therefore, in the research, the analysis of "value" is placed under the system of economics and management. "Value" has always been one of the core issues in economics and management, but economics is more concerned with the nature of "value" or the source of "value". "Value" has always been one of the core issues in economics and management, but economics is more concerned with the nature of "value" or the source of "value". <<