Media convergence development is a significant and profound change in the field of media and it'also a new topic.In this paper，the researchers investigated two provincial-level media in Hubei province，through semi-structured interviews and case analysis，it's found that Hubei Daily has formed a small internal omnimedia form by establishing a convergence media center.“Yangtze cloud”has combined news，government affairs and services to build a new media platform with mobile government affairs，and it's innovating the“live-broadcasting+business”model to improve its profitability.This study shows that the convergence and transformation of provincial-level media is still faced a series of problems，such as the competition for capital，technology and talent，too many constraints on the systems of media，the communication effect doesn't match the market size，the media itself lacks of profitability.The media urgently needs to break down the institutional barriers of fragmentation from the aspects of internal system reform，talent optimization allocation and comprehensive mobility，activate the platform benefits of regional media，and comprehensively enhance the four forces by rebuilding social connections.