2019年日本经济缓慢回暖,GDP连续7年实现增长。报业及传统出版业规模持续下滑,但数字业务的内容收入和广告收入均势头良好;广播电视方面基本与上一年度持平;电影市场因缺少大卖国产电影,年观影人数及票房收入均有所下降;音像方面无论是实物市场还是数字市场均保持增长势头;广告收入方面传统媒体渠道依然呈下降趋势,但互联网广告快速增带动了整个广告行业的增长。
<<Japan’s economy was in slow recovery in 2019 with consecutive 7-year GDP growth. The scale of the newspaper and traditional publishing industry continued to decline while the content and advertising revenue of digital sector was significant. The radio and television industry maintained basically the same as in the previous year. The movie market suffered a huge decline in annual audience and box office income due to the lack of high-grossing movies. The audio and video industry increased in real and digital markets. Advertising income dropped in traditional media channels,yet internet advertising has driven the increase of the industry.
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