您好,欢迎来到皮书数据库!
热点推荐: 双循环
更多>> 课题组动态
更多>> 皮书作者
谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
蔡 昉
    中国社会科学院国家高端智库首席专家,学部委员,学部主席团秘书长,研究员,博士生导师。先后毕业于中国人民大学、中国... 详情>>
李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    2019年美国传媒产业发展报告

    摘要

    在经历了近年来传播技术变革与产业生态优化的热潮之后,2019年的美国传媒产业回归理性发展,传媒创新技术的热潮逐渐降温,媒体机构发展的重心回归内容与用户,但不同的媒介形态发展特征各异。平台巨头进军加密货币的野心初显,垂直细分型社交媒体的崛起打破了行业垄断;IP资源促进了影视行业流媒体竞争格局的再次洗牌;电影业则在向多元文化的道路迈进。本报告在相关行业统计数据的基础上,对报刊新闻、广播电视、互联网与社交媒体、出版、电影和广告、游戏等重点行业的发展状况进行分析和梳理,重点关注5G通信和区块链技术对传媒业带来的影响,揭示2019年美国传媒产业发展的脉络与态势。

    <<
    >>

    Abstract

    The ecology and technology of the communication industry are experiencing a fundamental change in recent years. As in 2019,the media industry of the United States has returned to rational development,and technological innovation has also gradually slowed down. The focus of media organizations is transformed into content-based and users-based ones. However,the development of different forms of media bears diverse characteristics. The trend of media giants ambitiously entering thecryptocurrency field has gradually become clear,and the rise of vertical niche social media platform broke the industry monopoly down. IP resources have promoted the reshuffle of the competition in the streaming media,and the music and film industry are integrating multiculturalism in its progressing. Based on relevant industry statistics,this article analyzes and categorizes the development of eight key industries,including newspapers and magazines,radio and television,the Internet and social media,publishing,movies and advertising,and games,with a focus on 5G communications and blockchain,thus reveal the development of the US media industry in 2019.

    <<
    >>
    作者简介
    史安斌:史安斌,清华大学新闻与传播学院副院长、教育部青年长江学者特聘教授;
    王沛楠:王沛楠,清华大学新闻与传播学院博士研究生。
    <<
    >>
    相关报告