The digital revolution using the Internet as a carrier has contributed to the digital evolution of the advertising market’s ecological environment and ecosystem. The increase in economic uncertainty in 2019 has accelerated the three main players in the advertising market from conflict to coordination，and the ecological structure and characteristics of the advertising market have shown new changes and trends. Based on the “2019 China Advertising Market Ecological Survey” and “Survey on marketing trends of Chinese advertisers”，this article provides an in-depth analysis and interpretation of the Chinese advertising market in digital evolution.