Against the background of China’s relatively stable external environment and the overall improvement of the media industry，the overall performance of listed media companies in China’s capital market has improved but has been severely differentiated，while the amount and amount of investment in China’s media industry market have shown significant increases. Down. The main highlights of the investment and financing of the media industry are：first，the increase in the proportion of strategic investment；second，the Internet giants have become the core force of investment；third，the overseas layout has become a new trend.