2019年,我国动漫产业总产值超1900亿元,市场继续扩大,产业发展趋于良性。中国产动画电影出现超级爆款,票房良好的进口片大多来自美、日两国,成熟IP系列电影占比较大;电视动画继续走精品化、系列化路线,童话题材占比最大;网络动画以视频平台为核心形成IP矩阵,服务日趋细化、多元,全产业链条服务于二次元群体;衍生品市场呈现快速增长趋势。
<<In 2019,the total output value of China’s animation industry is over 190 billion,the market continues to expand,and the industrial development tends to be benign. Among the native animation films,we have witnessed the super popular ones that have gained good reputation,while most of the imported films with good box office are from the United States and Japan,and the mature IP series films account for a large proportion. TV animation continues to develop with the target direction of “high quality” and “seriation” with diversified theme types,among which the fairy tale theme accounts for the largest proportion. Network animation forms IP matrix with video platform as the core,and the services provided are increasingly refined and diversified,and the whole industry chain serves the ACG population. The derivative market shows a rapid growth trend.
<<