截至2019年6月,我国网络视频(含短视频)用户规模达7。59亿人,较2018年年底增长3391万人,网民使用率达88。8%,在各类互联网应用的用户规模中排名第二,仅次于即时通信工具。2019年中国网络视听行业的产业规模受宏观经济因素影响增速进一步放缓。腾讯、优酷、爱奇艺继续保持第一阵营,而芒果TV作为中国广电系视听新媒体平台建设的标杆,有望跻身第一梯队,与腾讯、优酷和爱奇艺形成更加直接的市场竞争。
<<In 2019,the number of online video users (including short videos) in China reached 759 million,an increase of 33.91 million from the end of 2018,and the penetration rate of netizens reached 88.8%. It ranked second among all types of Internet applications,only Inferior to instant messaging tools. The industrial scale of China’s online audiovisual industry will reach 67.5 billion in 2019,an increase of 5.9% compared with 2018,and the growth rate will be further slowed down due to the influence of macroeconomic factors. Tencent,Youku and iQiyi continue to maintain the first tier,and Mango TV,as the benchmark for the construction of audio-visual new media platforms in the China Radio and Television Department,is expected to rank among the first team for the first time,forming a more direct market competition for Tencent,Youku and iQiyi.
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