In 2019，influenced by the international economic environment，advertisers’ confidence in the overall market fluctuated，which in turn adjusted the advertising budget. According to data from CTR Media Intelligence，the advertising market as a whole showed a downward trend in 2019，and advertising costs fell by 7.4%. Faced with a complex competitive environment，traditional media accelerates digital transformation to help advertisers build brand equity. Video websites are driven by technology and creativity to provide advertisers with multiple marketing mix solutions. Short videos and live broadcasts receive advertisers’ favor through content marketing and efficient conversion. In 2020，Advertisers have stricter requirements for media，and the mainstream media value of TV has been recognized again.