2019年,移动视频生产、知识内容生产仍是业界发展热点,它们也带来了移动时代的“新内容生产”。在移动视频方面,在经历了视频直播、短视频的快速增长后,用户生产力将会在长视频领域进一步释放。生活化、新闻类、创作类、带货类短视频各有其内在的发展动因与模式,二次元也是移动视频中的一个支流,它们共同推动了移动视频生产的繁荣。在知识内容生产方面,平台正在回归基础市场的培育,知识付费产品的发展需要生产与消费要素的双向驱动,而知识产品未来也会在多种线索上实现其扩张。
<<In 2019,production of mobile video and knowledge content is still rising and leading to further changes in content production. In mobile video market,after rapid growths of live video and short video,the growth of long video can be expected as users’ needs are flowing. Mobile videos are produced for many purposes,such as life recording,news storytelling,artistic creation,goods selling and ACGN culture,with different motivations and models. All these contribute to the booming of mobile video. In knowledge content production,platforms are paying more attention on market cultivation,and online knowledge payment will go further with the drive from both producing and consumption sides. In the future,knowledge products will be expanded in several ways.
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