健身休闲产业是指以促进大众的身心健康为目的,鼓励全民参与体验体育运动,并提供与之相关的服务和产品的经济活动。我国的体育健身休闲产业发展历经四个阶段,已初具规模,部分省市也将健身休闲内容纳入地区的发展规划,从政府层面出台规划政策推动健身休闲产业的发展。健身休闲产业作为体育产业的重要组成部分,包括的产业有健身休闲场所(体育场地、健身房)、健身休闲类产品(运动营养食品、体育用品)、健身休闲类服务(运动/体育保险业、运动医疗产业、大众健身休闲活动及赛事)及“健身休闲+”(健身休闲+互联网、科技、旅游等)等业态。目前,健身休闲产业主要面临国家相关配套政策支持力度有待提高、国民的健身观念与习惯仍未形成、专业队伍薄弱、人才短缺、社会公共体育服务体系不完善等问题。
<<The fitness and leisure industry refers to economic activities that promote the physical and mental health of the general public,encourage people to participate in experiencing sports,and provide related services and products. China’s sports industry has gone through four stages and has begun to take shape. Some provinces and cities have also incorporated fitness and leisure industry content into their regional development plans,and issued planning policies at the government level to promote the development of the fitness and leisure industry. As an important part of the sports industry,the fitness and leisure industry includes sports ground (sports venues,gyms),fitness and leisure products (sports nutrition food,sports supplies),fitness and leisure services (sports insurance,sports medical industry,public fitness and leisure activities and sports competition) fitness and leisure + (fitness and leisure+Internet,technology,tourism) and other formats. At present,the fitness and leisure industry mainly faces problems such as the need to improve support for relevant national supporting policies,the nation’s fitness concepts and habits have not yet been formed,weak professional teams,talent shortages,and inadequate social public sports service systems.
<<Keywords: | Fitness and Leisure IndustryFitness and Leisure PlacesFitness and Leisure ProductsFitness and Leisure ServicesFitness and Leisure+ |