本文通过对全国31个省区市2019年健康管理和健康产业会议会展举办情况、会议组织和参会情况的调研分析,全面了解我国大健康产业会议会展发展现状、发展趋势与存在的问题,为我国健康管理、健康服务业与健康产业发展提供数据支持及导向咨询,为推动健康管理与健康产业领域的会议会展经济高质量发展提供参考。调查结果表明,我国健康管理和健康产业会议会展在近年来得到了快速发展,会议数量与规模有了较大提升,会议内容与质量有了明显改善。但健康管理和健康产业会议会展还存在诸多亟待解决的问题与挑战,诸如会议在地域分布上还存在较大差异,会议特色还不够鲜明;同质会议多,会议交流的内容缺乏针对性、专业性和实效性;理念与思想讲得多,实践方案和落地经验交流少;媒体宣传不到位,会议影响力不强;会议举办形式单一,以会展为主要内容的会议少等。本文据此提出了相应的对策建议。
<<In order to master the current situation,development trend and problems of the health management and health industry conference and exhibition,provide data support and guidance consultation for the development of health management,health industry,health conference and exhibition,We investigate the organization and participation of the 2019 health management and health industry conference and exhibition in the mainland of China. The results show that the conference and exhibition of health management and health industry in China have been developed rapidly in recent years,the quality and sum of the meeting have been significantly improved. However,there are still many problems and challenges to be solved in this area,such as the regional imbalance,different levels of quality,lack of brand meeting. In some meeting the objective are not clear enough,and the theory about health manage is rich while practice is poor. In other meeting,News media publicity of conference is lack and exhibition is few. Based on this,we put forward some corresponding countermeasures and suggestions.
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