服务式公寓起源于20世纪70年代的法国。20世纪90年代初,我国首批服务式公寓出现在上海、北京、广州、深圳。服务式公寓溢价高,为租客提供了卧室、起居室、厨房、餐厅、书房等良好的居家氛围;公共空间也多具有商务社交功能,提供会客厅、会议室、商务中心等;“消费升级”的今天,租客从外企高管变为国内创业者、企业高管,本土品牌也不断出现。梳理服务式公寓的发展路径、品牌的核心竞争力、租客的需求变化等都具有现实意义。
<<Serviced apartments originated in France in the 1970s. In the early 1990s,China’s first serviced apartments appeared in Shanghai,Beijing,Guangzhou and Shenzhen. Serviced apartments are at a high premium,providing tenants with a good home atmosphere such as bedroom,living room,kitchen,dining room and study. The public space also has the business social function,provides the meeting room,the meeting room,the business center and so on;“Consumption upgrade” today,tenants from foreign executives into domestic entrepreneurs,business executives,local brands are also emerging. It is of practical significance to sort out the development path of serviced apartment,the core competitiveness of the brand,and the change of tenant demand.
<<