The entrepreneur rented apartment is a representative of high brand degree，good operation and innovation in China’s housing rental market. Inside，it is “Internet company” mode mostly，high efficiency，“Person-to-room ratio” （the ratio of the number of financial，butlers，etc.，to the number of rooms under management） is good. External，more closely related to capital，expansion and media presence are more active. On the operation side，the top entrepreneurial brand has completed the establishment of its own digital system，and the links of house supply，leasing，rent and service have been completed，and the digital upgrade has been completed in this stage. In the rapid development of the brand of entrepreneurship also exposed：product homogeneity，product quality is uneven，blind access to high-priced property，“high leverage” capital overuse and other problems，worthy of attention.