Housing leasing is a business of real estate enterprises，but also a carrier related to the livelihood into homes across China and a better life. The state and local governments issue relevant policies every year to “support the housing rental market”. Since the first year of the “long lease brand” in 2018，the rental market and the long lease brand have entered a fast track of development. In 2019，the participation of real estate enterprises in the business of long-rented apartments has been constantly increasing. Since the industry entered the “fast lane”，the brands of long-rented apartments of major real estate enterprises have been constantly innovating in the track of exploring subdivision and business model. During the period of brand acquisition and merger and even “close down” and other events occurred. The market and consumers have put forward new requirements for long-term rental brands，especially higher expectations for real estate enterprise brands……