2016~2019年分散式长租公寓品牌指数年度平均值整体处于下滑趋势,2019年分散式长租公寓品牌指数年度平均值同比下降幅度高达12%,品牌指数年度平均值仅为35。70。受全球经济下滑影响,分散式长租公寓品牌遭遇“资本寒冬”;盈利模式不清晰,品牌资金链难以实现良性运转;“租金贷”“高收低租”行业乱象频发,导致长租公寓品牌状况不断。预计伴随行业优化更新,分散式长租公寓品牌指数表现将在较长一段时间内处于跌宕期。行业乱象的频发也促使相关政府部门在鼓励住房租赁行业快速发展的同时,进行行之有效的政策监管,这也为住房租赁行业的健康持续发展提供了保障。在品牌运营方面,分散式长租公寓品牌2019年尝试进行人才公寓的模式探索和品质质量提升,均有较大的突破。青客、蛋壳公寓相继完成上市,为行业发展注入信心。
<<The brand index of distributed long-stay residence brand is in decline trend,the average brand index dropped by 12% to 35.70 compare to 2018. With the influence of global economic downturn,financing is the biggest difficulty distributed long-stay residence branda meet,in addition,the unclear profit model and disorderly conduct also troubles operations. It is estimated that,the brand index of distributed long-stay residence brands will fluctuate in a long time. Meanwhle disorderly conducts also get the attention of regulators,the the efficient policy supervision provides guarantee for the healthy development of distributed long-stay residence brands. Distributed long-stay residence brands made progress on talent apartment operation and product quality. The industry also inspired by the IPOs,for example,Qingke (Nasdaq:QK) and DANKE apartment (DNK) both gone public successfully.
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