The brand index of average of Centralized Long-stay Residance in 2019 is declined by 21.93% to 27.17 compare to 2018. The main reason of the decline was the real estate enterprises frequent distribution and most of the new brands are concentrated on bottom of MBI list，however the new brands also bring energy to the market segment. The strategy of Centralized long-stay residance brands was turn to delicacy operation，with the better brand awareness and mature operation model，the market channel getting sink. Taking the avantage of operation，developing employee’s apartment and talent apartment operation business are important strategic orientation for centralized long-stay residance brands.