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2019年品牌指数年度平均值同比下降21。93%，降至27。17。近年来，房企系对长租公寓领域的布局频繁，新生集中式长租公寓品牌不断诞生且多集中于MBI品牌指数尾部，导致集中式长租公寓MBI品牌指数年度平均值一再出现下滑，但也给该品类注入了源源不断的生机。尽管考虑到板块盈利能力有限，相比往年入局房企数量增长速度有所放缓，但截至2019年底，国内TOP100的房企中布局长租公寓板块的企业占比仍接近25%。综合审批时间和融资成本等因素，当前集中式长租公寓所在集团多以住房租赁专项公司债券为主要融资手段。各集团长租公寓板块战略布局以核心城市区域深耕为主，鉴于集中式长租公寓品牌不断上升的品牌知名度和日渐成熟的运营模式，2019年集中式长租公寓品牌客群开始出现下沉，渠道选择更为集中和直接。发挥社区集中化运营优势，进行蓝领公寓、人才公寓产品运营，是集中式长租公寓品牌的重要战略导向。
<<The brand index of average of Centralized Long-stay Residance in 2019 is declined by 21.93% to 27.17 compare to 2018. The main reason of the decline was the real estate enterprises frequent distribution and most of the new brands are concentrated on bottom of MBI list，however the new brands also bring energy to the market segment. The strategy of Centralized long-stay residance brands was turn to delicacy operation，with the better brand awareness and mature operation model，the market channel getting sink. Taking the avantage of operation，developing employee’s apartment and talent apartment operation business are important strategic orientation for centralized long-stay residance brands.
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