伴随服务式公寓在我国的稳健发展,近年来服务式公寓品牌指数整体处于上涨趋势,2019年服务式公寓品牌指数同比上升2%,达到145。63。服务式公寓作为长租公寓品牌产品升级的重要探索方向,在附加值和盘活率上具有一定的优势,2019年开发商集团、酒店集团加速对服务式公寓领域的探索,涌现出一大批新兴服务式公寓品牌如融创东南开业旗下“住住”、华住集团旗下凯文公寓、铂涛集团旗下瑰悦服务式公寓、新鸿基地产旗下“Townplace本舍”等。随着房企系、酒店系对长租公寓领域布局的逐渐深入,未来服务式公寓品类的队伍将逐渐壮大,这也标志着酒店、地产租赁、生活服务正逐渐走向融合。
<<With the development of service residance,the brand index of service residance in a rising trend,the average brand index in 2019 risen by 2% compare to 2018 to 145.63. Service residance is a method of production up-gradation,there was lot of enterprise groups attempt to do service residance in 2019,such as Sunac China,Huazhu Hotels Group,Plateno Hotels Group and Sun Hung Kai Properties. The group of service residence brand is getting larger with more realtors groups and hotel groups involved this market segment,it is also a sign that real estate industry,housing rental industry and life service industry are become more converging.
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