京津冀城市群是以首都北京为核心的世界级城市群,2019年京津冀城市群生产总值合计达到84580亿元人民币,占全国生产总值的比重近10%。近年来北京外来人口占常住人口的比例基本维持在30%以上,房价的居高和严格的限购政策,导致北京住宅供需矛盾突出。政策的稳步推进,为北京住房租赁市场的发展提供了较好的环境,但不可否认,伴随北京持续的产业转移和人口疏解,以及政策性租赁住房和政策性产权房房源量的增长,长租公寓品牌在北京市场面临着更加激烈的竞争。未来,住房租赁市场体系的建设和完善将伴随北京城市更新稳步推进,为高收入群体提供升级化居住配套服务,为大型公司员工公寓和人才租赁社区提供公寓运营服务和丰富的公寓产品,尝试多种运营模式,将是北京长租公寓品牌布局实现突破的关键。相比北京市场,天津置业压力相对较低,租赁周期相对较短,普遍为置业前的过渡需求,进行核心区域布局,考虑租住升级需求是长租公寓品牌提高在天津市场核心竞争力的关键。而河北长租公寓品牌发展则稍逊于北京和天津。
<<Beijing-Tianjin-Hebei city cluster is the word-class city cluster which centers on the capital city-Beijing. The GDP of Beijing-Tianjin-Hebei city cluster reached 8458 billion in 2019,occupied about 10% of GDP of China in 2018. The percentage of floating population in Beijing keeps in 30%,the contradiction of housing supply is intensified by the expensive housing price and the house purchase quota policy. The policy supporting provides a sound environment for the development of housing rental market of Beijing. However with the indaustiral and population transferring and strength policy supporting competiton of housing rental market also becomes intensified as well. The constraction of housing rental system will be released as the urban renewal accelerating in the coming years. Broading product lines and innovating operation model are all effective ways for longterm rental apartment operations layouting Beijing market,which includes updating service for the high-income groups,providing customized products for large corporation and local government. Comparing to Beijing,the leasing cycle of Tianjing tenants is shorter,since the pressure of house purchasing is much lower and the hoursing rental demand is transitional. Focusing on the core rengion updating housing rental service could enhance brands’regional competitiveness.
<<Keywords: | Beijing-Tianjin-Hebei City ClusterPolicy Rental HousingPolicy-related HousingApartment Operation |