Nowadays Chinese housing rental market has entered growth-stage. Firstly，with the industry scale expanded and marketing promotion in the introduction stage，customers’housing rental acceptance and demand have been increased；secondly，the quality of different brands apartment is still uneven，for example，the gaps of decoration，facilities，technology and performance have been created between different brands；thirdly，the competition is becoming fiercer while more new competitors entering and more frequent merger happening. The leading brands start to put more strength on marketing and try to establish excellent enterprise image for expanding the market. Comparing to introductory stage the operational risk has been reduced，but sitll at high risk.