The convergent communication innovation of Provincial party newspaper is an important manifestation of China’s communication innovation. In the historical practice of convergent communication，Hubei Daily Media Group has gradually formed a convergent communication innovation path at three levels：content，platform，and operation. By the reports of the World Military Games，the practice innovation of Hubei Daily provided the production experience of new media products for the integration and dissemination of provincial party newspapers：the user’s emotional appeal as the starting point，increasing the emotional content of the news；maintaining sensitivity to the public emotion recognize and grasp the rhythm of product operation and distribution；adapt to different media platforms with different narrative perspectives，and combine details and grand themes. At the same time，the deep problems existing in the process of the integration and development of provincial party newspapers need to be reflected and cracked.